Unlike most other ecommerce stores, marketing emails for this brand worked better when longer and more informative. The tone had to cater to both expert shoppers and complete novices.
A whisper-soft, feminine, barely-there kind of beautiful—find it with Ardell’s new Naked Collection.
Sometimes less is definitely more.
Video description copy: NYE is no ordinary party—ignite the last night of the year and say hello to 2019 in glittery style with Ardel! Watch Pro Artist Jade Munson create a shimmery holiday look. The new year looks so bright.
Video description copy: ‘Tis the season to be extra! Go fully glam with our Holiday Look tutorial and learn how to easily recreate Jade’s diva-approved party look! End the year with a beauty bang.
Video description copy: The party season starts now! Learn how to easily recreate Julissa’s warm and glowing Thanksgiving Glam look—your family members aren’t ready.
Video description copy: No filter required. Ardell’s Cameraflage foundation is designed to create close up-ready, soft focus skin.
Hoppen is a discovery tool which allows you to find events, see what the people in your network are doing, and make plans along with all of your firends. You'll never have to ask "What should I do tonight?" again.
Hello! Each section includes a small sampling from the following e-commerce brands: Energy Muse, Ardell, Punky Hair Colour, Woody’s Grooming, Pinaud Clubman, and A’GACI, plus UX copy for Hoppen app and a few spec ads.
