About

After getting my interdisciplinary humanities degree from the University of Chicago, I saw an opportunity to combine my love of writing with my indomitable shopping addiction and got into ecommerce copywriting: from fashion, to spirituality and metaphysical healing, to beauty and more.

With over 10 years of digital copywriting experience, I specialize in crafting compelling and clear stories that transform browsers into buyers and first-time visitors into loyal customers.

I’ve worked for small women-owned businesses, a huge international manufacturer and distributor, indie apps, and pro-bono work for non-profits, schools & volunteer organizations. No matter where, I’m relentlessly optimize the brand voice and keep things clear, clever, inviting and inclusive.

Reach out: karinaeg@me.com or 323-514-4717.